For distributors with a well-defined product concept and market positioning, the value pursued from the supply chain has shifted from design co-creation to precision-driven, stable and highly efficient large-scale production. At this stage, establishing a strategic partnership with a professional floor mat OEM (Original Equipment Manufacturer) becomes the pivotal step to turn your design blueprint into market-leading competitive products. This marks the entry of your business into a new phase where core competitiveness is anchored in consistent quality, optimized costs and reliable supply.

I. Core Value Positioning: OEM as Your "Premium Manufacturing Hub"

A top-tier OEM manufacturer’s core mission is to serve as the most solid production capacity backbone behind a distributor’s brand. The three definitive values it delivers bear directly on your market reputation and operational efficiency:

（1）Accurate Realization Capability: We conduct faithful production in strict accordance with the technical drawings, samples and specifications you provide – including precise material standards, gram weight, dimensions and color criteria – ensuring a high degree of consistency from the first prototype to millions of units, and faithfully translating your design intent into tangible products.

（2）Superior Quality Control & Compliance Assurance: We have established a full-process quality management and control system covering raw material incoming inspection, in-line production and finished product ex-warehousing, and provide comprehensive inspection reports. For distributors with export needs, it is of paramount importance that the manufacturing facility holds certifications for mainstream markets (e.g., CE, BIFMA, REACH) and has rich experience in compliant production.

（3）Large-Scale Delivery & Cost Advantages: Through sophisticated process management, large-scale procurement and lean production, we achieve competitive manufacturing costs and on-time bulk delivery while guaranteeing uncompromised quality, providing robust support for your marketing promotions and channel expansion plans.

II. Key Evaluation Dimensions: Building a Reliable Manufacturing Partnership

Choosing an OEM partner is, in essence, choosing a business risk collaborator. Distributors shall conduct a rigorous evaluation with a focus on the following four dimensions:

1.Supply Chain Management & Raw Material Stability

• Key Question: Does its supply chain management for core raw materials (e.g., specific fibers, back glue, anti-slip substrates) ensure consistent performance and appearance of raw materials used in production across different batches?

• Key Evaluation Focus: Verify the qualification and long-term cooperation agreements of its major raw material suppliers, and understand whether it has formulated raw material inspection standards and inventory strategies to cope with market price fluctuations.

2.Capacity Planning & Operational Flexibility

• Key Question: Does its capacity align with your growth plans? What is its capacity scheduling capability during peak order periods?

• Key Evaluation Focus: Evaluate the factory’s capacity data, current equipment utilization rate and future investment plans. Clarify its standard lead time, MOQ (Minimum Order Quantity) , as well as the processing capability and additional costs for rush orders.

From Orders to Strategic Synergy: The Path to Deepening Cooperation

Cooperation with an outstanding OEM should aim to evolve from a one-off order relationship to strategic synergy based on long-term capacity planning and joint cost optimization. You can share future sales forecasts, and the OEM party will plan production capacity and raw material reserves accordingly, jointly implement annual plans, and boost efficiency and cut waste through continuous fine-tuning of production processes. This in-depth synergy builds a high switching cost barrier, forging a stable and mutually trusted partnership that enables you to focus more on brand building and market expansion.

Choosing RATO means entrusting the core link of manufacturing to industry experts, thus securing a stable and reliable product supply with the highest cost-performance ratio. In an era of brand-driven competition, this is an indispensable cornerstone for safeguarding the product strength baseline and achieving large-scale expansion.