High-Quality Supply Chain Empowers Resellers to Seize the Functional Market — Crystal Velvet Floor Mats

Amid the global wave of transformation toward functionalization and environmental sustainability in the floor mat market, crystal velvet floor mats have emerged as a core demand product for both residential and commercial scenarios by virtue of their soft touch, versatile functionality and high cost performance. As a veteran floor mat manufacturer with years of industry expertise, we leverage our strengths in a complete industrial chain, intelligent manufacturing capacity and customized service system to provide global resellers with high-quality products that boast both market competitiveness and lucrative profit margins, and we join hands with you to seize the opportunities in the hundred-billion-dollar floor mat market.

I. Market Trends – Crystal Velvet Floor Mats Emerge as a New Focal Point for Functional Consumption

In recent years, the floor mat market has seen a marked growth momentum. In 2025, the scale of China’s floor mat market reached 48.56 billion yuan, and it is projected to exceed 52.5 billion yuan in 2026, with a compound annual growth rate (CAGR) remaining at around 9.2%. Among them, crystal velvet floor mats have achieved rapid penetration in both residential and commercial niche markets by virtue of their multi-scenario adaptability. Driven by consumption upgrading, 70% of consumers prioritize floor mats made of eco-friendly materials, and 65% are willing to pay a premium for anti-bacterial and anti-mite functions. Through material upgrading and process optimization, crystal velvet floor mats perfectly align with this demand trend.

In the export market, crystal velvet floor mats have delivered outstanding performance. In 2025, China’s floor mat export value reached 1.58 billion US dollars, a year-on-year increase of 6.4%. What’s more, market demand is shifting from basic models to high-end functional versions, opening up a high-profit track for resellers.

II. Core Advantages – Product Support for Building Resellers' Core Competitiveness

As a source manufacturer, RATO exercises full-process quality control from raw material procurement to production and delivery, endows our products with three core competitive strengths, and empowers resellers to stand out in market competition.

1.Integration of Premium Materials and Versatile Functionality

Made of high-purity fiber raw materials and crafted via precision flocking technology, the product’s weight and thickness are (customizable), featuring soft and elastic foot feel, solid gluing, and long service life. Through technological upgrading, the product boasts multiple core functions: the self-adhesive bottom design prevents the mat from shifting, suitable for scenarios where the elderly and children are active; it has passed SGS testing and meets ISO 9001 certification, complying with strict international certifications. Meanwhile, the product is easy to clean and washable, non-fading and non-aging, balancing practicality and environmental friendliness.

2.Flexible Customization for Full-Scenario Needs

We offer comprehensive customization services for diverse scenarios including residential and commercial use. Sizes cover all regular specifications, with support for customization of larger sizes and special shapes; pattern design can be tailored to resellers’ needs, covering popular styles such as Nordic, French and Christmas, and we also undertake branded exclusive pattern design to meet personalized consumption demands. Exclusive models for commercial scenarios can be enhanced with noise reduction and wear resistance features, suitable for venues like hotels, office buildings and rehabilitation centers, aligning with the demand trend of high-end commercial spaces.

3.Intelligent Manufacturing for Stable Supply Chain Assurance

We leverage automated production lines with an overall automation rate of over 75%, enabling mass production and fast delivery. The flexible MOQ (Minimum Order Quantity) adapts to resellers’ diverse stocking needs. We have established long-term partnerships with upstream raw material and fiber suppliers to ensure sufficient raw material supply, effectively control production costs, provide resellers with competitive wholesale prices, and boost their end profit margins.

III. Multi-Scenario Applications – Expanding Resellers’ Market Coverage

The versatile functionality of crystal velvet floor mats enables them to meet full-scenario needs, providing support for resellers to expand their customer base. In residential scenarios, they can serve as special floor mats for living rooms, bedrooms, entryways and walk-in closets, combining decorative and practical functions; thickened versions can also be used as chair mats for roller chairs to reduce noise and protect floors. In commercial scenarios, they are suitable for hotel guest rooms, office building corridors and rest areas of commercial complexes, with noise reduction and anti-slip features meeting high-frequency usage needs. Complying with EU and US environmental and safety standards, they can be widely distributed through channels such as home furnishing stores and online e-commerce platforms, catering to mid-to-high-end consumption demands.

IV. Win-Win Cooperation – Providing Full-Link Support for Resellers

RATO upholds the "manufacturer + reseller" win-win philosophy and offers comprehensive support to partners. On the supply side, we guarantee the order delivery cycle, with the fastest delivery of bulk orders in 15 days; on the quality side, each batch of products undergoes inspection for each batch and we provide documents required for export customs clearance; on the service side, a professional team is assigned to handle customization needs, offering pattern design and specification optimization suggestions to help resellers accurately match market demands.

Currently, the floor mat market is in a critical period of functional upgrading and industrial concentration improvement. Manufacturers with high-quality supply chains and customization capabilities will become core partners of resellers. We sincerely invite global floor mat resellers to cooperate, taking high-quality floor mat products as the carrier to share the dividends of market growth and create a win-win future together.