A panoramic analysis of the design and customization capabilities of Chinese carpet manufacturers - RATO

In the global procurement landscape, Chinese carpet manufacturer RATO has successfully achieved a strategic transformation from a "capacity exporter" to a "creative solution partner". The core engine of this transformation lies in its deep, systematic, and highly agile design and customization capabilities. For brand owners, designers, hotel management groups, and high-end retailers, understanding the full scope of this ability means being able to transform imaginative concepts into physical products with market competitiveness, and achieve a transition from "supply chain procurement" to "value chain co creation".

1. Agile response of visual customization - quickly achieving brand personalization

This is the cornerstone of customized services and also the most widely used layer. RATO has established an efficient digital physical conversion system at this level, quickly responding to market trial and error and brand exposure needs.

Accurate reproduction of colors and patterns

（1）Technical support:

Relying on high-precision printing and tufting technology. It can achieve multi-color printless printing, perfectly restoring complex gradient colors and high-definition images; The latter allows for the weaving of brand exclusive color patterns through precise yarn color matching.

（2）Application Scenario:

• Brand identity implantation: seamlessly integrate the company logo, slogan, or graphic into various carpets and floor mats.

• Theme Space Creation: Quickly produce story line patterned carpets for restaurants, children's playgrounds, and theme hotels.

• Small batch testing: supports e-commerce customers to test market response to new designs with extremely low minimum order quantities.

2.Composite customization of functionality and materials - from "looks right" to "works well"

When a product needs to meet specific physical environment and functional requirements, customization needs to delve into the material and structural levels. The vertical industry chain advantage of RATO is highlighted here.

Modular formula for the 'functional layer'

（1）On demand composite structural design:

• High wear-resistant layer: For airport and shopping mall corridors, various special materials such as high-density nylon are used.

• High quiet layer: can be paired with high-density rubber or cork composite backing for conference rooms and cinemas.

• Floor heating adaptation layer: Develop a specialized floor heating carpet structure that is resistant to high temperatures, has low volatility, and optimized thermal conductivity.

• Safety anti slip layer: Customize bottom suction cup or high viscosity rubber backing for nursing homes and poolside areas.

（2）Collaborative innovation of materials:

able to combine recycled polyester, nylon, sisal and other materials in the same product according to design requirements, balancing aesthetics, cost and sustainability goals.

3.Complete Reshaping of Form and Space - Defining Unique Solutions

This is the pinnacle of customization capability, involving comprehensive innovation in the physical form, installation method, and spatial logic of the product

From "flooring materials" to "spatial installations"

（1）Alien cutting and modular system:

• Using CNC cutting to produce non-standard geometric shapes (arc, polygon) carpets, perfectly adapting to irregular building plans.

• Develop a modular carpet system with puzzle and locking features, allowing customers to freely combine colors and textures like building blocks, and achieve quick installation and partial replacement.

（2）Three dimensional modeling implementation:

By using high-density tufting and special trimming techniques, a "3D three-dimensional carpet" with relief like concave and convex textures is created, turning the ground into an artistic installation.

（3）Full space design support:

equipped with professional designers and liaison personnel, able to provide integrated carpet design solutions for the entire hotel and office building from lobby, guest rooms to corridors, ensuring a coherent style and unified narrative.

Supporting System - Infrastructure that makes deep customization possible

The implementation of the above three levels of capabilities relies on the four major infrastructures built:

（1）Global digital asset library: Accumulates multiple color formulas, yarn samples, texture data, and popular pattern libraries, and can be dynamically updated according to aesthetic trends in various regions around the world.

（2）Agile Sample Center: Equipped with a complete set of equipment ranging from sampling machines to semi-automatic tufting machines, it can transform customer sketches or concept drawings into tangible physical samples, greatly accelerating the decision-making cycle.

（3）Collaborative process of project-based approach: Equip cross functional teams (covering design, technology, production, and follow-up) for each deeply customized project to ensure lossless information transmission and efficient problem-solving from concept to implementation.

（4）Compliance and traceability system: Quality assurance from raw material batches to finished products, meeting the strict requirements of international brands for supply chain and social responsibility.

Selected not suppliers, but extended R&D departments

For global customers, RATO - the core lies in its systematic ability to transform various needs into successful products. A true partner who can understand the language of your brand, solve your spatial problems, and deliver unique ideas with reassuring quality and speed. This is no longer just about procurement, but a deep collaboration that creates value together.